Behind the Barcode – What Track & Trace Means for Compliance, Control, and Brand Integrity

This track moved beyond regulation and into real-world application, offering practical insights from companies implementing Track & Trace and EU TPD compliance across a range of regions and product categories.

It began with an overview of the three defining trends in EU TPD: increasing complexity, tighter enforcement, and growing pressure on manufacturers and distributors to ensure full supply chain transparency.

From snus in Norway to shisha in Germany, Cuban cigars, and nicotine pouches in Sweden, real-life case studies from across Europe, Asia, and the Middle East highlighted a common challenge: building secure, scalable, and EU-compliant Track & Trace systems.

Whether small-scale producer or global brand, the message was consistent: Track & Trace is not just about ticking regulatory boxes. It’s about protecting authenticity, building trust, and enabling digital control. The track closed with a focused look at EU CEG registration and best practices for managing product data in tightly regulated markets.

Want to learn how osapiens supports full Track & Trace coverage under EU TPD? We’re happy to talk – just reach out.