FAQ.- DPP at product category level, or at the level of individual specimens of the product?

Even though individual serialization requires more effort in terms of production, labeling, and data management, we have seen increasing demand for it in the FMCG sector over the past years. In the premium segment, it is mainly used to ensure quality at a very granular level and to identify issues at the earliest possible stage in the value chain, which helps to minimize waste and reduce non-conforming quantities. For lower-priced products, the motivation is different: here, serialization is often leveraged for customer engagement and marketing, enabling loyalty programs, gamification, or promotions while at the same time delivering valuable consumer insights through tracking. In this way, serialization is increasingly evolving from a regulatory necessity into a strategic enabler for both efficiency and brand differentiation.

It will depend on the product category. In many cases, products that require management throughout their lifetime need to be identified at the individual level, while for consumables, product level or batch level will be enough.