At the moment, there is no strict legal requirement that the Digital Product Passport (DPP) must be printed on the product or packaging. What the EU Ecodesign regulation demands is that the DPP is easily accessible via a unique identifier (typically a QR code or GS1 Digital Link). In practice, most companies will place this identifier on the packaging or the product label, because it ensures visibility for customers and compliance with accessibility rules.

The product identity, encoded in a QR code, should be present on the product, or be included in the documentation that accompanies the product. Normally, the same code will probably also be present on the packaging, to facilitate the purchase decision. So, the consumers can access the information and use the code at the store checkout when purchasing, without having to open the packaging.